- Over 7.6 million tourists visited South Africa between January and September 2025
- Minister hails 26.9% year-on-year rise in September arrivals
JOHANNESBURG, SOUTH AFRICA – South Africa’s tourism sector is enjoying a strong rebound, with more than 7.6 million visitors arriving between January and September 2025.
The trend indicates an increase of over one million from the same period last year, according to government data.
Tourism Minister Patricia de Lille said the country welcomed 846,367 visitors in September alone, marking a 26.9% rise from September 2024.
“Government welcomes the significant increase of international tourist arrivals recorded between January and September 2025,” De Lille said. “The latest figures released by the Department of Tourism confirm 7,634,261 tourist arrivals – reflecting sustained recovery and renewed confidence in South Africa as a premier global destination.”
Africa and global markets drive recovery
The data shows a robust performance across major regions. African land markets – largely visitors from neighbouring states – expanded by 28%, while air markets grew slightly faster at 28.1%.
Among African nations, the Democratic Republic of Congo posted a remarkable 58% increase, followed by Nigeria at 42% and Kenya at 27%.
Tourism from Europe rose by 29%, led by the United Kingdom (+35%) and Germany (+31%), while North America recorded a 22% increase, driven by Canada’s exceptional 47% growth and the United States’ 18% rise.
Asia also posted an 11% gain, and arrivals from the Middle East surged by 58%, underscoring South Africa’s growing global appeal.
The Department of Tourism said the country’s role as G20 Presidency host has significantly boosted visitor numbers. “These platforms have provided a unique opportunity, bolstering tourism in the country and reinforcing South Africa’s position as a thriving hub for business, leisure and tourism,” the department said in a statement.
A sign of confidence and collaboration
De Lille said the latest results underscore the impact of public-private partnerships aimed at reviving the sector.
“Building on the positive trend reported in August, September alone recorded 846,367 visitors – an increase of 26.9% compared to September 2024,” she said.
“This is a clear sign of growing global confidence in South Africa as a destination of choice. The results bear testament to the collaborative efforts between government and private sector to implement the Tourism Growth Partnership Plan, which includes destination marketing.”
Across Africa, countries such as Namibia and Tanzania have also seen tourist growth return to pre-pandemic levels, signalling resilience and a wider continental recovery in the sector.
Tourism analysts expect continued expansion into 2026, driven by targeted marketing campaigns, improved air connectivity, and infrastructure investments that make South Africa one of the most competitive destinations on the continent.
