- Startup tackles opaque informal car market
- Data-driven pricing challenges entrenched negotiation culture
CASABLANCA, MOROCCO – A Casablanca startup is attempting to bring transparency to Morocco’s largely informal used-car market, using machine learning to replace instinct-driven pricing with data.
Idriss Chefchaouni did not initially set out to transform how Moroccans buy and sell cars. His early focus was far narrower: pre-purchase inspections, a service designed to help buyers assess a vehicle’s physical condition before committing.
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