- Over 50,000 informal sellers dominate online commerce
- Social media disrupts formal e-commerce and tax systems
ABIDJAN, CÔTE D’IVOIRE — Social media sellers are reshaping Côte d’Ivoire’s e-commerce landscape, challenging formal platforms and exposing tensions between innovation, regulation, and youth employment.
What began as a marginal activity in the early 2010s has evolved into a sprawling informal digital economy, powered by smartphones, delivery networks and a generation of young entrepreneurs bypassing traditional retail structures.
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