- Carrefour converts 13 Ethiopian stores under Midroc partnership
- French retailer plans 30 outlets by 2028
ADDIS ABABA, ETHIOPIA – French retail giant Carrefour has entered the Ethiopian market through a franchise partnership with Midroc Investment Group, marking a significant bet on one of Africa’s fastest-growing consumer economies.
Under a franchise and supply agreement with Queens Supermarket, a Midroc subsidiary, 13 existing Queens outlets will be fully converted to the Carrefour brand by the first half of 2026, the companies said.
- Carrefour converts 13 Ethiopian stores under Midroc partnership
- French retailer plans 30 outlets by 2028
ADDIS ABABA, ETHIOPIA - French retail giant Carrefour has entered the Ethiopian market through a franchise partnership with Midroc Investment Group, marking a significant bet on one of Africa’s fastest-growing consumer economies.
Under a franchise and supply agreement with Queens Supermarket, a Midroc subsidiary, 13 existing Queens outlets will be fully converted to the . . .
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