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Can Google’s AI rescue Kenya’s chaotic, but world-class tourism sector?

Tourists on an African safari observe antelopes in a scenic grassland setting in Kenya. Photo @Pexels
Tourists on an African safari observe antelopes in a scenic grassland setting in Kenya. Photo @Pexels

Kingsley Kobo

Kingsley Kobo is an expert on Francophone West and Central Africa, with over 15 years' experience covering business, finance, politics, tech, and more across both regions.
  • Kenya signs landmark AI deal with Google targeting five million tourist arrivals
  • Critics say sector remains “disorganised” despite $3.7bn annual revenue potential

 

NAIROBI, KENYA — Kenya has struck a landmark artificial intelligence partnership with Google to overhaul its tourism sector, as East Africa’s largest economy battles rising debt and inflation.

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