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Why Africa’s streaming market still struggles to attract global investors

A joyful couple streaming movie on phone. Photo by Askar Abayev @Pexels
A joyful couple streaming movie on phone. Photo by Askar Abayev @Pexels
  • Streaming startups face punishing infrastructure and content costs
  • Africa’s digital growth still fails to translate into streaming profits

 

ABIDJAN, IVORY COASTAfrica’s streaming industry is expanding rapidly, yet global investors remain wary of a market burdened by high costs, weak infrastructure, and low consumer purchasing power.

Although global giants such as Netflix, Amazon Prime Video, and Disney+ have strengthened their African presence, the continent’s video-on-demand market remains largely untapped.

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